REFRACTION / THE ENGINE
Billions of signals in. Qualified accounts out.
A prism separates one beam of light into the colors that were inside it all along. Refraction does that to data.
Refraction is the engine behind Account Signal Intelligence. The model inside it is the Trihelix Intelligence Index, which reads observed location history rather than self-reported survey data.
PROPRIETARY
TO TRIHELIX
TO TRIHELIX
DEVELOPED BY
JOSEPH BRADLEY WATKINS
JOSEPH BRADLEY WATKINS
THE ENGINE THE PLATFORM RUNS ON,
NOT A FEATURE INSIDE IT
NOT A FEATURE INSIDE IT
SIX-MONTH WINDOW
QUALIFIES ON REPEAT PRESENCE
PLUS A SECOND LOCATION OF INTEREST
PLUS A SECOND LOCATION OF INTEREST
PATTERN SHOWN
IS ILLUSTRATIVE
IS ILLUSTRATIVE
01 / THE ASSET
A footprint without a category is a shape.
A categorized footprint is a target list. If your target set needs a facility type we have not classified, classification is work we do, not a limitation you route around.
130M+ FOOTPRINTS
HELD IN HOUSE
HELD IN HOUSE
CATEGORIZED
AT SCALE
AT SCALE
EXTENDED
PER ENGAGEMENT
PER ENGAGEMENT
02 / WHAT COMES BACK
Not a count of visitors. A description of them.
Times seen at the location
Frequency and recency of visits
Other locations of interest visited
Account Name
Age
Household income
Education
Net worth
Homeowner status
Household composition
Shopping preferences
Category interests
Employment sector
Attributes are selected per engagement. Accounts, not names: no client output identifies an individual.
Send one facility address.
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