We can help your association establish new revenue sources by incorporating innovative turn-key, cost-free advertising and marketing opportunities.
Remember to place yourself into the shoes of your target audience and try to use your advertisement as a value-adding mechanism to influence growth. People don’t want to be sold to, they want to be informed so that they can make the best decision.
The days of investing in an ad campaign and hoping to receive a response have come to an end. Every campaign that we launch provides robust analytics that enable our partners to make decision in real-time, which can make a world of difference.
One of the benefits of relying on real-time data is that it affords you the ability to make abrupt changes to a campaign on the fly. There’s no need to be reactionary when we can proactively adjust our content to meet the needs of our audience.
Hands down our most popular product is our Polygonal Location-Based Advertising Packages that include a guaranteed set number of impressions and ad creative development, deployment and ongoing campaign management.
A polygon is a precise virtual line which is drawn around the perimeter of a building or specific area – as close as 3 feet, where we can identify mobile device ID’s, when they enter those precise polygons.
Polygons give you access to extremely custom remarketing capabilities. You have full control in serving ads to users who have entered your Polygoned locations at certain times, days, or with a specific frequency.
Polygoning vs Geo-fencing
In contrast, traditional geo-fencing is a 30 – 100 meter radius around a map way-point
Ads and data, are wasted on users who are outside your location
Polygoning targets specific people within the precise dimensions of a building’s size or shape
Polygoning is the ability to learn about each distinct mobile user within the defined location based on historical data, and, once they leave.
Precise polygons lead to extremely accurate results and contextualized data. You can be certain that users entering a Polygoned location did so with intent. Polygoning’s level of accuracy opens exponential possibilities for complex data analysis and creative remarketing.
Where to Polygon
You can Polygon any location you desire. Trihelix has a team of full time staff dedicated to mapping Polygons who can Polygon up to 20,000 locations per week. Useful locations to Polygon are:
Polygoning Analytical Capabilities
Path to Purchase Reports show location history 2 hours before and after visiting a Polygoned location.
Common Day and Evening Location Reports identify where Polygoned users live and work.
Affinity Audience Reports categorize Polygoned users with app usage behavior.
Influenced Location Visit Rate (iLVR) allows you to measure the impact of your advertising (Digital or OOH) on whether users visited desired Polygoned locations.
Polygoning Ad Targeting Capabilities
Polygoning Advantage
Cross device targeting
Polygoning’s algorithm uses WIFI usage and associated IP address data to identify mobile users tablet and desktop devices and provides the option to target them. Cross device bridging has a 75% to 90% statistical accuracy
Location Visit Optimization
Cross Media Location Measurement
Payment is due immediately to cover the cost asset production, impressions, and ongoing management.
We’ll provide you with detailed reports displaying your ad impressions and where they’ve been viewed, ad click-through-rates, landing page activity and conversions.
Two words. Heck no! Print is still alive and well and in many cases can be more impactful than digital!
Start with something that’s small and comfortable, and remember that this is a marathon, not a relay race. Therefore, the campaigns that are the most consistent will always be more successful than large investments with no follow-up.
We provide end-to-end campaign production and management services and everything in between, including annual licenses to our very own self-serve AdTech BLACKBOX.
Our Polygonal Location Based Advertising Campaigns generally receive an average of a 2% CTR; which is a 285% above the industry average of 0.7%.
