Founder
Joseph Bradley Watkins
Founder of Trihelix. Creator of Account Signal Intelligence™.
Joseph built Trihelix around a problem shared by capture and marketing: the information each team needs often sits somewhere the other cannot see.
Refraction™ brings that context together in an intelligence platform built around the industry surrounding a company. It connects data sources, supports client-built applications, and lets organizations run their own proprietary models.
His work combines experience in the defense and geospatial intelligence community with advertising and persuasive messaging.
Experience
Built through the work.
2016 / Trajectory
Assigned project sales lead for the official publication of the United States Geospatial Intelligence Foundation, learning the community’s tradecraft directly from USGIF’s then-CEO.
2019 / USGIF
Trihelix became USGIF’s exclusive advertising curation partner on September 11, 2019.
2026 / University of Florida
Graduated summa cum laude with a BS in Advertising: Persuasive Messaging while running Trihelix.
Start with your company
See the industry
around you.
Bring a company, a pursuit, or a question. We’ll show you how Refraction connects the context.