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REFRACTION / THE MODEL

Billions of signals in. Qualified accounts out.

A prism separates one beam of light into the colors that were inside it all along. Refraction does that to data.
PROPRIETARY
TO TRIHELIX
DEVELOPED BY
JOSEPH BRADLEY WATKINS
THE METHOD THE PLATFORM RUNS ON,
NOT A FEATURE INSIDE IT
SIGNAL STREAMS · ONE FACILITY OR THOUSANDS BILLIONS OF UNDIFFERENTIATED SIGNALS REFRACTION 41 visits SECOND LOCATION CONFIRMED 36 visits SECOND LOCATION CONFIRMED 28 visits SECOND LOCATION CONFIRMED 22 visits SECOND LOCATION CONFIRMED 3 visits NO SECOND LOCATION 1 visit NO SECOND LOCATION
SIX-MONTH WINDOW
QUALIFIES ON REPEAT PRESENCE
PLUS A SECOND LOCATION OF INTEREST
PATTERN SHOWN
IS ILLUSTRATIVE
01 / THE ASSET
A footprint without a category is a shape.
A categorized footprint is a target list. If your target set needs a facility type we have not classified, classification is work we do, not a limitation you route around.
129M FOOTPRINTS
HELD IN HOUSE
CATEGORIZED
AT SCALE
EXTENDED
PER ENGAGEMENT
02 / WHAT COMES BACK
Not a count of visitors. A description of them.
Times seen at the location
Frequency and recency of visits
Other locations of interest visited
Home address and ZIP+4
Age
Household income
Education
Net worth
Homeowner status
Household composition
Shopping preferences
Category interests
Employment sector
Attributes are selected per engagement. Accounts, not names: no client output identifies an individual.
Send one facility address.
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Trihelix
ACCOUNT SIGNAL INTELLIGENCE.
PROVE PRESENCE.
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